Marketing & Communications Coordinator
Job ID 6755 // Posted April 11, 2022

Reporting to and collaborating with the Special Events & Marketing Manager, the Marketing & Communications Coordinator will be responsible for developing and executing various communications initiatives and marketing campaigns.

Public Relations & Social Media

  • Create and distribute press releases, media relations content, and digital newsletter content
  • Promote the organization through public relations initiatives
  • Manage CASA’s social media assets, including campaign ideation and execution
  • Identify, develop and execute communications strategy for key media contacts and corporate supporters
  • Develop and manage media relationships and coordinate/manage press interviews
  • Research media coverage and industry trends
  • Build meaningful relationships with key journalists

Marketing & Communications

  • Create and maintain marketing and promotional materials, both print and electronic
  • Work with publication vendors for timely ad submissions
  • Design and create ads to help support departmental marketing needs
  • Design and launch email marketing fundraising campaigns
  • Maintain website design and operation
  • Create and maintain organization literature and other forms of communication
  • Develop fresh story ideas

General

  • Develop and manage monthly report of KPIs on Marketing and Communication efforts
  • Work with Special Events & Marketing Manager to execute project needs
  • Brief Special Events & Marketing Manager on design, copy, image, and content needs for promotional and fundraising literature and activities
  • Act as a brand steward, upholding brand and trademark standards and consistency in all projects
  • Work with Advancement Project Coordinator to increase operational efficiency and help set up and improve workflow processes when and where needed

Minimum Qualifications:

  • Bachelor’s Degree from an accredited college or university in hospitality, marketing, or equivalent experience.
  • A minimum of 2 years of event management experience.
  • Prior experience in a non-profit development or marketing role preferred.
  • Understanding of concepts in print and online design and layout.
  • Experience working with social media websites, newsletters and local media.
  • Familiarity with WordPress
  • Proven track record of successful event management.
  • Excellent verbal, written and editing communication skills.
  • A strong record of accomplishment as an implementer who thrives on managing a variety of key initiative concurrently.
  • Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives.
  • Ability to work evenings and weekends as necessary.
  • Possess and maintain a valid Florida State Driver’s License to be verified annually.
  • Personal transportation and auto insurance.
  • Ability and willingness to drive CASA vehicles.
  • Agree to a background check.
  • Possess the ability to climb stairs and lift 50 pounds.
  • Drop files here or
    Upload Your Resume in PDF or .docx format

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