Marketing & Communications Coordinator

Job ID 8312 // Posted November 8, 2023

POSITION TITLE: Marketing & Communications Coordinator

REPORTS TO: Marketing & Special Events Manager

MAJOR FUNCTION: Reporting to and collaborating with the Marketing & Special Events Manager, the Marketing & Communications Coordinator will be responsible for developing and executing various communications initiatives and marketing campaigns.

FLSA: Full Time/Non-Exempt

Public Relations & Social Media

• Create and distribute press releases, media relations content, and digital newsletter content
• Promote the organization through public relations initiatives
• Manage CASA’s social media assets, including campaign ideation and execution
• Identify, develop, and execute communications strategy for key media contacts and corporate supporters
• Develop and manage media relationships and coordinate/manage press interviews
• Research media coverage and industry trends
• Build meaningful relationships with critical journalists

Marketing & Communications

• Create and maintain marketing and promotional materials, both print and electronic
• Work with publication vendors for timely ad submissions
• Design and create ads to help support departmental marketing needs
• Design and launch email marketing fundraising campaigns
• Maintain website design and operation
• Create and maintain organization literature and other forms of communication
• Develop fresh story ideas

Events

• Create and maintain event collateral.
• Develop and maintain relationships with area event focused vendors.
• Serve as liaison for all vendors on event related matters.
• Work with Marketing Manager to oversee event production to include problem solving, welcoming guests, coordinating staff and volunteers, organizing vendors and direct event set-up and clean up.

General

• Develop and manage monthly reports of KPIs on Marketing and Communication efforts
• Work with Special Events & Marketing Manager to execute project needs
• Brief Special Events & Marketing Manager on design, copy, image, and content needs for promotional and fundraising literature and activities
• Act as a brand steward, upholding brand and trademark standards and consistency in all projects
• Work with Advancement Project Coordinator to increase operational efficiency and help set up and improve workflow processes when and where needed

Minimum Qualifications:

• Bachelor’s Degree from an accredited college or university in hospitality, marketing, or equivalent experience.
• A minimum of 2 years of marketing and/or event management experience.
• Prior experience in a non-profit development or marketing role preferred.
• Understanding of concepts in print and online design and layout.
• Experience working with social media websites, newsletters, and local media.
• Familiarity with WordPress
• Proven track record of successful event management.
• Excellent verbal, written, and editing communication skills.
• A strong record of accomplishment as an implementer who thrives on managing various crucial initiatives concurrently.
• Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives.
• Ability to work evenings and weekends as necessary.
• Possess and maintain a valid Florida State Driver’s License to be verified annually.
• Personal transportation and auto insurance.
• Ability and willingness to drive CASA vehicles.
• Agree to a background check.
• Possess the ability to climb stairs and lift 50 pounds.