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Opening of the HSN Cares First Impressions Boutique

CASA and HSN Celebrate the Opening of the First Impression Boutique, a Clothing Shop Inside CASA’s Shelter, aimed to Empower and Bring Confidence to Survivors who have Fled Domestic Violence

October 9, 2018, Pinellas County, Florida – As CASA, Pinellas County’s largest certified domestic violence support agency, prepared for October’s Domestic Violence Awareness Month, HSN Cares worked behind the scenes at CASA’s shelter to create The First Impressions Boutique — a clothing store stocked with HSN clothing, accessories, and under garments, that will provide survivors of domestic violence the hand up that they need to rebuild their lives and go back into the workforce.

“For many survivors of domestic violence, shopping in the HSN First Impressions Boutique will be the first clothing choice they are able to make separate from the control of an abuser,” said Lariana Forsythe, CASA CEO. “HSN Cares has been a tremendous partner to CASA and we hope HSN’s impact can serve as an example for other community members to find unique and creative ways to get involved.”

HSN Cares is dedicated to empowering women and helping families in times of need locally, nationally and globally. Earlier this year HSN Cares offered the HSN Outlet and Emplorium store managers the opportunity to vote between three local organizations that empower women and help families in times of need. The vote was unanimous in favor of CASA, Community Action Stops Abuse. The HSN Outlet and Emplorium stores began a month-long fundraiser that, coupled with a corporate donation, generated in $50,000 in support of CASA.

“The First Impressions Boutique truly embodies the mission of HSN Cares, which is to empower women and help families in times of need,” said Andrea Masterson, HSN Cares. “The Boutique not only provided us with an opportunity to give back to our local community, but it allowed us to leverage many of our talented employees.”

The HSN Cares relationship with CASA united our colleagues in support of a cause that we are all passionate about through the creation of HSN Cares First Impressions Boutique at CASA. The goal was to create a boutique with new clothing donated by HSN for the women who are staying at the shelter to wear on interviews, ect., to ensure they have something new to wear that is appropriate for getting back into the workforce.

The ribbon cutting of the boutique took place on September 14th. The end result was the product of months of work by HSN employees. From HSN employees coming together to first raise the funds that it would take to bring the boutique to life, to the creative and sets teams working together to build out a beautiful boutique on site at CASA and the merchandising teams assorting a collection of items that residents can shop- at no cost to them- for apparel to wear to job interviews, it took a village.


CASA provides safety, empowerment and prevention programs to end domestic violence. It is the 501c3 certified domestic violence center based in southern Pinellas County, Florida.

CASA operates the area’s 24-hour hotline and emergency shelter, non-residential programs such as support groups, economic empowerment and legal advocacy, Child Protective Investigative Team support and community and corporate training. In addition, CASA’s Peacemakers teach anti-bullying and healthy relationship curriculum to thousands of children each year in the Pinellas County school system.  –  –  Office & 24 hour domestic violence hotline: 727-895-4912  /  TTY: 727-828-1269.


About HSN, Inc.HSN, Inc., is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts reach approximately 90 million households (with live programming 364 days per year) and its website — features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. Visit to learn more.


HSN, Inc., founded 40 years ago as the first shopping network, is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB), which includes QVC, HSN, zulily and the Cornerstone brands (collectively, “Qurate Retail Group”), as well as other minority investments. Qurate Retail Group believes in a third way to shop — beyond transactional ecommerce or traditional brick-and-mortar stores — and is #1 in video commerce, #3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit For more information, please visit, or follow @HSN on Facebook, Twitter and Instagram.



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